WWAV Rapp Collins Media has created the role of group account
director to work on its prized Prudential account.
Lisa Hall joins the direct media specialist from Masius, formerly known
as DMB&B Financial, where she was associate director specialising in
She will report to Suzanne Partridge, client services director, and head
a team of six assigned to the contract.
’There is a lot of exciting potential for the Prudential account,’ said
She said that the new role had been created in recognition of the
importance of the account to the agency.
Hall will also chase new-business leads for the agency.
The Prudential team comprises account director Natasha Hill, senior
account manager Nikki Winton and account managers Vicky Collingwood and
Two executives provide support.
At Masius, Hall worked on the Ernst & Young, Mercury Asset Management
and NatWest accounts.
Before that she worked at Sun Alliance in a client sales role, working
across the product range and marketing to existing policyholders.