A deep, moody and visually striking commercial featuring a magnetic performance from Samuel L Jackson. The idea was to talk about money, typically a taboo subject, and each of the scripts discusses money in an offbeat way. One focuses on paranoia with a scene from Shakespeare's Comedy of Errors, while another is based around the idea of the little pig going to market. A highly unusual approach within the finance category.

United Kingdom

Product/client: Barclays

Agency: Bartle Bogle Hegarty

60 Kingly St

London W1R 6DS

T: +44 20 7734 1677


Creative Director: John O'Keeffe

Agency Producer: Tania Kane

Creative Team: Marc Hatfield, Pete Bradley

Production company: Academy Commercials

16 West Central St

London WC1A 1JJ

T: +44 20 7395 4155


Director: Jonathan Glazer

Producer: Nick Morris

Director of Photography: Max Malkin

Post-production company: Framestore CFC

9 Noel St

London W1V 4AL

T: +44 20 7208 2600


Editor: Sam Sneade

Music: 'Hova Cevo'; Astor Piazzolla

Flame Artist: Nick Bennett

Sound Design: Johnny; Wave

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