"The Egg ads raise a smile, mainly because, in homage to the US-style ads these clearly would love to be, they spend all the time dramatising the negative. The brand is represented by a tedious set of titles that rattle on about ... well, I can't remember, actually. So two ads for the price of one. Shame the client gets the boring one."

Private View UK, May 02 - Larry Barker, Creative Director, BMP DDB

United Kingdom

Client/title: Egg/'Egg'

Agency: Mother

200 St John St

London EC1V 4RN


T: +44 20 7689 0689

F: +44 20 7689 1689


Agency Producer: Mother

Creative Team: Mother

Production company: Hungry Man

428 Broadway

6th Floor

New York 10013

New York


T: +1 212 625 5600

F: +1 212 625 5699


Director: Bryan Buckley

Producer: Kevin Byrne

Director of Photography: Russell Carpenter

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL


T: +44 20 7434 3100

F: +44 20 7437 3951


Editor: Andrea MacArthur; Peepshow

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