Financial Times to boost circulation with new features

LONDON - The Financial Times has launched a series of new columns in an attempt to shore up its declining circulation.

The first, Inside Business, will be published every Friday and written by chief feature writer Sathnam Sanghera, who was named Young Journalist of the Year in the 2002 British Press Awards.

The FT is also publishing an accountancy column in the Thursday edition, as well as a weekly feature on innovation highlighting new developments in science, technology and finance.

The newspaper performed the worst of all the broadsheets in the December Audit Bureau of Circulation figures, falling 3.09% to 425,259.

Andrew Gowers, editor of the Financial Times, said: "One of the FT's strengths is the quality of its columnists -- ranging from in-depth commentary on serious business issues to a wry analysis of the more light-hearted side of office life.

"Sathnam is a very talented young journalist and we're delighted to be able to apply his skills to this new column. With ever-changing accountancy regulations, our new accountancy column will undoubtedly prove appealing for readers everywhere. Our increased focus on innovation reflects the issues facing businesses every day, as they strive to keep ahead of the competition."

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