The Financial Times 'economy' by DDB UK

The Financial Times is launching a new campaign to promote its coverage of the Emergency Budget being held on Tuesday 22nd June, created by DDB UK.

The new execution is the latest ad in the ‘We live in Financial Times’‚ campaign.

The tactical print campaign plays on the challenge faced by the new government as they prepare to announce the emergency budget and uses the iconic Tesco Value brand design.