Financial Times and Google "Hidden Cities: Rio" by Adam & Eve/DDB

The launch of Financial Times and Google's "Hidden cities Rio" campaign coincides with the start of the Olympics Games.

The immersive documentary, with reporting and voiceover by Brazil correspondent Samantha Pearson, explores the social dynamics and physical landscape of Rio de Janeiro’s favelas.

The content is free to access on the FT website and uses Google Cardboard, which will be distributed with the paper on 6 August, to give a virtual-reality experience on mobile.


Associate editor, FT Weekend Magazine
Luxury client manager, FT
News and publishers manager, Google News EMEA
Chief creative officer
Executive creative directors
Creative directors
Management partner
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Account manager
Production, edit and post production
Executive producer
VR director
Production company
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