Financial Times "Lead without example" by The Brooklyn Brothers

If 2020 has left many people at a loss for words, they're not alone, as the latest instalment of the Financial Times' "New agenda" campaign demonstrates.

The spot shows world leaders including Donald Trump and Vladimir Putin (as well as Tesla's billionaire owner Elon Musk) as they fluster their way through press conferences. "If you’re feeling a bit lost right now, you’re in good company," the narrator concludes, urging people to turn to the FT for help navigating through unprecedented circumstances.

Chief marketing officer Finola McDonnell told Campaign: "There's an opportunity to come back stronger and better; to think about what businesses looks like from here on in and whether readers can play your part in resolving social issues."