The Financial Times "The agenda is being rewritten daily" by The Brooklyn Brothers

The Financial Times addresses the ever-changing agenda for global businesses during the coronavirus pandemic.

"The agenda is being rewritten daily," the ad says. It ran in print and digital this week and offers readers 30 days of free access to the newspaper’s coronavirus email briefing, allowing everyone to "act on the facts".

Finola McDonnell, chief communications and marketing officer at The Financial Times, said: "We are experiencing unprecedented demand for FT content and our data journalism in particular. We've made some content free as a public service, as we want our readers to have all the tools they need to navigate this crisis and come out the other side."

This is the latest instalment of FT’s "The new agenda", its biggest campaign since the 2008 global financial crisis.