The Financial Times "The new agenda" by The Brooklyn Brothers

The Financial Times' biggest campaign since the 2008 global recession aims to provoke debate around the disruption of established corporate and economic models.

Launching the strapline "Capitalism: time for a reset", the work will run across out-of-home, digital, mobile and display. The new brand platform comes along with an acquisition drive to bolster subscriber numbers to the newspaper and FT.com.