Financial Times uses telescope to focus on financial turmoil

LONDON - DDB London has created the latest in its series of 'We live in Financial Times' ads for the FT, following shortly after its 'Global Downturn' and 'St Bernard' posters.

"We live in Financial Times"....new poster ad
"We live in Financial Times"....new poster ad

The ad, promoting the Financial Times' new series entitled ‘The Future of Capitalism', features the newspaper rolled up to form the shape of a telescope.

The text reads: "‘Where are we headed?' in a bid to position the publication as a source insight and analysis on the credit crisis.

The campaign will run across press and on 48 sheet and 96 sheet poster sites across London.