Finding sisterhood in a male-dominated industry

Clemmie Telford, a senior copywriter at Grey London, recently organised a lunch for senior female creatives who are mothers. Here, she talks about what she learned from the experience.

The 'Mother of All Lunches' brought together agency creatives who are also mums
The 'Mother of All Lunches' brought together agency creatives who are also mums

Is it me or is sisterhood really having its moment?

Just over a week ago, 13 women who are agency creatives and also mums got together for the inaugural "Mother of All Lunches." During introductions I joked that listening to the Spice Girls growing up had really influenced me.

Turns out this flippant comment captured the tone for the afternoon.

What followed were open, empowering and supportive conversations about our shared experience of trying to juggle work and parenting. Girl power washed down with a glass of wine, and what felt like another example of sisterhood being in the zeitgeist.

There’s sisterhood in popular culture with Lena Dunham’s amazing series Girls. In ad campaigns: "this girl can", "like a girl" and Barbie to name but a few. The existence of the excellent Women’s Equality Party. Music artists Adele and Taylor Swift using their status to jump to the support of Kesha.

While few of us will ever find ourselves in a situation as awful and paralysing as Kesha’s, we can relate to the challenge of being a female trying to make a success of ourselves in a male-dominated industry.

Boysy behaviour is common in advertising. The banter, the bravado, the being frank with one another are not bad things, and in fact it's part of what attracted me to the job. Unfortunately fostering traditionally masculine behaviour for 10, 15, 20 years has meant us girls have inadvertently neglected the power we have in being us.  

Sisterhood is defined as the solidarity of women based on shared conditions, experiences or concerns.  For me it’s about connecting to the womanly instincts both within ourselves but also those around us: conversation, perception, even being highly emotional.

Why is this powerful? Why did we mum creatives feel so uplifted by each other’s company? How on earth did girls named "Ginger, Scary, Posh, Baby and Sporty" become mentors of a generation?

My guess is it's strength in numbers. Knowing we aren’t alone.

And as a product of that, learning the absolute power of being the minority. Female creative directors are rare. Mum creative directors are almost unheard of. But rather than see ourselves as loners or freaks, we should flip it on its head.

Someone at lunch described us as the "unicorns of the industry". Another as "gold dust". Either of these unashamedly girly descriptions are excellent. They are also indisputable in light of the fact senior clients are actively requesting creatives who are mothers to work on their accounts.

I love the thought of my industry sisters (with manes and sparkly horns) trotting into meeting rooms feeling empowered by the value of their rarity. But as unicorns we have a fatal flaw: a tendency to try and do it all. Be breadwinners and homemakers and parents (not to mention good wives and sisters and friends). And though we are capable of it all, we do so at a cost to ourselves. 

It is said that it takes a village to raise a child, meaning for the greater good of our children we must relinquish control. We must let our husbands do jobs at home even if they may not do them quite as we’d like them to. We need to have the confidence to delegate to colleagues and also, as I learnt from this lunch, use the power of those around us.

My village is now a group of other creatives from other agencies, who also happen to be mums. In between our lunches, which I hope will be regular, I now know that I could metaphorically knock on the door of any one of those women if I needed to and boy does that feel empowering! That, for me, feels like sisterhood in action.

The Spice Girls once said: "free your mind of doubt and danger, be for real, don't be a stranger" – hardly a beautiful piece of prose and one that certainly wasn’t intended to be a piece of feminist propaganda. It is however a worthy ambition: if we can support each other, believe in ourselves and trust in the power of being us, then we really can achieve anything.

The plan is to do another "Mother of All Lunches" in a few months. If you would like to get involved or come along please find me on social media: @peckham_mamma 


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now