Finish's "Who cleans the cleaner?" campaign continues in 2017 by focusing on the strange (and disgusting) combinations that end up together in a dishwasher, from fish soup with rice pudding to scrambled eggs with cat food.
Created by Wieden & Kennedy London, the latest spot maintains the quirky and striking visual style from earlier ads, which launched in 2015. This year’s efforts will include seasonal videos featuring topical dishes as well as outdoor and digital promotions. The ad was created by Ben Polkinghorne and Scott Kelly, and directed by The Sacred Egg through Riff Raff.