Finlandia "to the life less ordinary" by Wieden & Kennedy London

Finlandia vodka has unveiled a global campaign by Wieden & Kennedy London. It comprises digital, outdoor, point-of-sale and events in Europe and the US. The work is divided into summer and winter campaigns, with the first ads appearing this month. While previous advertising has focused on Finlandia’s heritage, the latest work uses quirky imagery to create a new feel. It was written by Caroline Riis and photographed by Pierre Winther. The creative directers were Chris Groom, Guy Featherstone and Scott Dungate.