The company has approached a wide range of agencies - spanning the
above-the-line, ambient, PR and guerrilla marketing disciplines - about
Gavin White, the marketing manager of Firetrap, said: "We've seen a few
agencies but have yet to select and draft a shortlist. We'll be looking
at working with people with expertise in different areas."
It is believed the company is looking for an agency to create work for
the next season's clothing range, which will help it stand out in a
crowded market including high-profile competitors such as Diesel.
White confirmed Firetrap would still be working with its media agency,
"Target works with us on a strategic and buying level," he commented.