First Choice selects WPP DM agency for pounds 6m Eclipse brand

First Choice Holidays has appointed Perspectives Red Cell to the

pounds 6 million direct marketing account for its Eclipse brand.

Eclipse sells holidays and flights direct to consumers. Perspectives won

the business after a six-way pitch against agencies including the

incumbent agency 141, Tullo Marshall Warren and MBO.

Perspectives' task is to help Eclipse increase sales over the next


Its brief covers creative, strategy and planning across Eclipse's

product range and will focus on bringing in new customers and improving

customer loyalty.

Geoff Lawrence, Eclipse's marketing manager, said: "Eclipse is a strong

brand with loyal customers and an honest approach. Our priority in

appointing Perspectives Red Cell is to maximise our strength in the


Eclipse has brochures covering summer, winter, flights, cruise and

worldwide options. The Eclipse win is the first major account gain for

Perspectives since it took the Red Cell brand along with fellow WPP

agency Conquest.

The pitch team at Perspectives Red Cell was led by the director, David

Moody. He said: "We look forward to the challenge of turning Eclipse

into the leading player in the direct holidays business."

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