First Direct sponsors new Channel 4 programme strand

The deal was brokered by 4Sales and Omnicom’s media group PHD UK, with idents by Wunderman Thompson.

by Shauna Lewis
First Direct's ident, which provides a short, comic summary of The Vampire Diaries.
First Direct: The sponsorship will run idents for the All 4 Collection Lounge, which includes shows such as The Vampire Diaries and Smallville

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