First Direct "unexpected" by JWT London

First Direct has launched a TV campaign supported by press, digital and outdoor work. The 60-second TV spot, created by JWT London, introduces a platypus character called Barry and will run in the UK until November. It was written by Miles Bingham and Andrew Dobbie, art directed by  Kevin Masters and Ronnie Vlcek. It was directed by Dom & Nic through Outsider.


Creative agency
Executive creative director
Creative director
Art Director: Kevin Masters/Ronnie Vlcek
Copywriter: Miles Bingham/Andrew Dobbie
Agency producer
Planning director (creative agency)
Planner (creative agency)
Business director in charge
Account director
Media agency
Media planner
Production company
Production company producer
Post-production and VFX
Lead animator
CG supervisor
VFX supervisor

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