Fisherman's Friend "flyboardfishing" by Walker Zurich

A fisherman uses a flyboard to dive in and out of the sea and catch fish in an eccentric ad for Fisherman's Friend mints.

Walker Zurich created the spot, the pay-off for which is that the flyboard is not powered by electricity but by another fisherman whose lungs are invigorated by Fisherman's Friend mints. The ad stars Lindsay McQueen, a professional flyboard athlete, as the acrobatic fisherman. The work will run in France, Germany and Switzerland with a follow-up spot to be aired at the end of February.