Fisherman's Friend Storm

Fisherman's Friend is launching its first major television campaign since the 70s, bringing back Lofty the fisherman who has been the face of the brand since its last TV appearance.

The ads, which were created by The Brand Engine and produced by Film Club, use a mix of 2D and 3D animation to depict Lofty as he navigates stormy seas. Each spot concludes with the strapline: "Never be without a friend."