Fitbit "Stress symphony" by Harbour Collective

Fitbit turns stress into music with the help of Covent Garden Sinfonia.

The work encapsulates the stresses of 2020 with an original visual and audio experience, based on Fitbit users’ average active minutes, sleep duration and resting heart rate, between 1 January and 6 September this year.

With reference to Covid-19 and Black Lives Matter, the ad was created by Emma Grace and Emma Carson, and directed by Harry Cauty through The Producers.


Creative agency
Creative partner
Strategy partner
Client partner
Project manager
Creative directors
Production partner
Project director
Exec. producer
PR lead
Account director
Composer/ conductor
Sound design & production

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member