Vizeum picked up the account ahead of a new marketing push by the gym operator. Fitness First has not had an agency of record for two years following a series of management changes, but last worked with Omnicom's PHD.
The unofficial review process has been handled by David Jones, marketing director at Fitness First, who credited Vizeum’s great ideas around what drives the behaviour and purchasing decisions of our clients.
Richard Morris, managing director at Vizeum, said: "We’re delighted their marketing team have elected to start from a different place with Vizeum. We will help Fitness First improve business results via integrated and innovative media solutions."Follow @DurraniMix