The fast food giant opened a silver service pop-up in Tokyo in 2015 to celebrate the launch of its Fresh Mac burger. 'Restaurant M' featured plates, silverware and napkins and hosted 10 groups of 20 people over one day. McDonald's also created a flying car stunt at a drive-thru last year.
Burger & Lobster
The burger chain restaurant, set up in 2011, teamed up with Art of Dining to create a series of immersive theatre dining experiences in Farringdon, London in February. The experience featured a character named Stan the cowboy, a cattle farmer, and Evan, a fisherman with a penchant for fresh lobster, who refused to accept the other’s true love – the burger and the lobster. The restaurant was transformed into the homes’ of Stan and Evan, and guests took part in a series of interactive games and tasting trials to determine which would be the winner – Stan and the burger, or Evan and the lobster. The event formed part of the brand's burger vs lobster campaign.
French-American burger brand Le Bun partnered with American singer-turned-cook Kelis to launch a pop-up restaurant at boutique London hotel Leicester House in July. The temporary KELISxLEBUN restaurant offered South American street food and dishes created by the star, as well as options from Le Bun's menu, such as hamburgers and South American 'arepa' buns.
On the Queen's 90th brthday in April, the Tottenham Court Road brand of Burger King rebranded to 'Burger Queen'. The PR stunt was created by PsLive, alongside Isobar and Vizeum to get people talking about the brand, while giving a nod to Her Majesty on a 'whopper' of a big day.
The burger joint brand opened a restaurant at Westfield Stratford in May last year with a three-day series of events at the shopping centre. A branded stage, dubbed Shake That, was set up in the centre of the shopping mall to host a variety of east London-based music acts. An interactive graffiti wall with infrared screens was erected to enable people to design and print their own urban artwork and share their creations on social media. Local sports coaches became Shake Shack brand ambassadors for a bespoke Shoot for Shack basketball feature where players from the London Lions encouraged members of the public to take a shot for a chance to win Shake Shack vouchers.
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