FIVE enlists man in hotdog suit as brand spokesman

FIVE has enlisted a new brand spokesperson in the form of a man dressed as a hotdog.

The hotdog character features in a TV campaign for the channel, featuring its new brand line: "We are FIVE."

The TV spot, produced by Grey London, will run with 60-second and 30-second versions that highlight to viewers the fact that "the night is your oyster".

But rather than encouraging people to paint the town red, the ad suggests viewers should be spending their night in front of the television.

The man dressed as a hotdog explains this through an impassioned monologue, delivered while running around a sports ground.