Five inspirational brand and celebrity chef partnerships

Brands including Land Rover and S.Pellegrino have partnered with culinary stars such as James Martin and Theo Randall to create experiential events so far this year, and there are more to come.

The 'Land Rover burger' featured on James Martin's bespoke menu
The 'Land Rover burger' featured on James Martin's bespoke menu

Land Rover’s winter BBQ with James Martin

The automotive company hosted an outdoor BBQ in North Yorkshire in January as part of its #Hibernot campaign. Chef James Martin cooked live in front of the 250 guests and created a bespoke gourmet menu for them, which featured chargrilled pineapple and the 'Land Rover burger'.

S.Pellegrino’s Live in Italian pop-up

S.Pellegrino teamed up with Michelin-starred chefs Theo Randall and Phil Howard to host a pop-up restaurant at London's Potters Fields Park in July. Guests were treated to live cooking demonstrations and a three-course meal, accompanied by matching wine, in an alfresco dining setting.

Krug’s champagne and chips pop-up

Champagne brand Krug hosted a pop-up chip shop in Covent Garden from 8 to 12 July. Chef Tom Sellers created a menu that showcased unique twists on traditional chip shop dishes, such as lobster claw wrapped in potato spaghetti.

Three different dining experiences were on offer, including the one-glass experience, bottle experience and private pod experience.

Laurent-Perrier and AEG at Jamie Oliver’s food festival

Jamie Oliver’s annual event The Big Feastival will take place from 28 to 30 August and feature brands like Laurent-Perrier, AEG, Weston’s and Weber. Birra Morretti will offer two bar experiences, while Renault will provide free shuttle services in its electronic Twizy vehicles.

Harrods hosts Tom Kerridge experience

Harrods has partnered with Tom Kerridge to host Tom’s Table, a pop-up dining experience that will run from 2 to 8 November. The 21-person restaurant at The Steakhouse in Harrods' food hall will feature dishes from Kerridge’s two restaurants as well as his new recipe book of the same name. 

Kerridge is also partnering with Greene King for a pop-up in September.

More: Jamie Oliver and Alex James plan second Big Feastival

In pictures: Krug launches high-end chippie in Covent Garden

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @little_goode