Lieberman is the third of the much-vaunted "McCann eight" (pictured) to depart since the end of last year. In December 2005, Robert Campbell, the executive creative director, left, and one month later, the executive head of art, Mark Reddy, quit to join Bartle Bogle Hegarty. They were part of an expensive and high-profile line-up tasked with improving the fortunes of the McCann London office two years ago.
Lieberman will continue to consult for McCann on an occasional basis, but will also work on personal projects, including developing a TV gameshow with the actor Andrew Sachs.
Left to right: Mark Reddy, Frank Lieberman, Rupert Howell, Damian O'Malley, Stephen Whyte, Robert Campbell, Robin Price, Christian Hinchcliffe.
- Comment, page 44.