Five plans second coming after The Farm proves a hit

LONDON - Five's director of programmes Dan Chambers is planning to commission a second series of 'The Farm', saying that the ratings success has proved the channel 'can do reality'.

It was reported this morning that Chambers was in talks with the programme's producer Endemol, but spokespeople at the channel and the producer say no final decision has yet been reached.

The three-week series grew ratings to 1.8m or an 8.9% audience share on its final evening, thanks mostly to the huge amount of publicity generated by Rebecca Loos as she serviced a pig.

Despite such antics, the "Sleazy Senorita" lost out in the show, coming only third behind eventual winner, TV presenter Jeff Brazier, the former boyfriend of 'Big Brother' star Jade Goody.

The 1.8m audience marked steady progress after the first show attracted just 1.1m viewers or a 6.1% share.

Also helping were fireworks from 90s American rapper Vanilla Ice, who fell out with just about everyone else on the show and led to magican Paul Daniels walking out.

The final figures proved satisfying for Five after a shaky start that saw bra model Sophie Anderton walk before the show even aired, with speculation that she is set to appear on 'I'm a Celebrity...Get Me Out of Here!'.

Five's last attempt at reality TV in February, 'Back to Reality', did not go as well as 'The Farm', notching up an average of 1m viewers (4.7%) over its three-week run.

Five said that the 'The Farm' did just what the station was looking for and raised its profile with younger viewers, who came to the channel and stuck around for other shows.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content