Five promotes autumn season

The former Blue Peter presenters John Noakes, Peter Purves, Leslie Judd and Valerie Singleton are to appear in a press and poster campaign by the broadcaster five to promote the highlights of its autumn programming schedule

The campaign, created by TBWA\London, consists of four executions to promote the key autumn programmes The Curse of Blue Peter and At Home With the Eubanks.

The Blue Peter ads were made to look like they were created out of the infamous sticky-backed plastic used in the show.

TBWA's first execution to promote At Home With the Eubanks was created in the style of an Edwardian poster, complete with Eubank in period costume.

Simon Downing, the head of marketing at five, said: "Last autumn, we raised the benchmark with the Michael Jackson's Face campaign and I'm delighted that we have kept the momentum going."

The executions were written by Trevor Beattie and art directed by Bil Bungay. Media buying is through Walker Media.