Five seeks agency for 'new X Factor'

LONDON - Five is on the hunt for an agency to create advertising to launch its new live entertainment show called Don't Stop Believing.

Bunton... will present the new show
Bunton... will present the new show

The broadcaster has approached a number of agencies, with an appointment expected to be made within the next few weeks.

The launch campaign will comprise print, press, experiential and digital work, with an emphasis on social media.

Don't Stop Believing - an X Factor-style programme - will see a panel of judges hunt for the next big pop group.

The show, which is produced by WPP's Group M Entertainment and Shine TV, will be broadcast this summer and is hosted by Emma Bunton.