Five shifts advertising account to Grey

LONDON - Five has moved its £5m advertising account from VCCP to Grey without a pitch.

Five shifts advertising account to Grey

Following the rebrand of Five Life as Fiver earlier this year, Grey will work with the broadcaster's creative teams to refresh all of the remaining the Five brands, as part of an ongoing project which will be launched later this year.

The business had been handled by VCCP since 2006 when it replaced TBWA\London and in the past two years VCCP have been involved in Five Life's rebrand into Fiver as well as a number of other campaigns including an intense marketing campaign to promote the arrival of Neighbours which Five snatched from BBC last year.

See tomorrow's Marketing for more.




Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content