Five of the year's top fashion activations

With the iconic Victoria's Secret show taking place in the US on Tuesday (10 November), Event thought it fitting to look back at some of the year's most creative fashion focused activations.

Louis Vuitton's immersive Series 3 exhibition comprised multiple rooms
Louis Vuitton's immersive Series 3 exhibition comprised multiple rooms

Louis Vuitton’s Series 3 exhibition 

The Series 3 exhibition in London focused on creative director Nicolas Ghesquière’s inspirations behind Louis Vuitton's autumn/winter 2015/16 collection, through an immersive exhibit that spanned a series of rooms.

Key features included a walk-in wardrobe that showcased key pieces from the new collection, a room complete with a Louis Vuitton case in its centre that offered insight into Ghesquière’s creative mind, and digital displays that re-played scenes from the original catwalk show in Paris.

Ghd’s Sleek & Movement (S&M) studio

The hair styling brand devised a pop-up hair studio for London Fashion Week spring/summer 2016 in September. The space featured black interiors and gold furniture, and it also comprised a social lounge and styling studio.

Visitors could secure a ticket to the experience via event app Yplan. Upon entry to the space, they could opt to have their hair styled in a manner that was either sleek or demonstrated movement, and each guest received a complimentary S&M-themed beverage.

Pinterest Palettes with Topshop 

Topshop and Pinterest joined forces to deliver the Pinterest Palettes campaign during September’s International Fashion Month.

The concept saw users' indvidual Pinterest boards scanned to identify their dominant colours, resulting in the creation of personalised colour palettes. Participants could then select Topshop items based on their individual palette.

The retailer also hosted a pop-up shop within its Oxford Street store, which enabled shoppers to print out their palettes and view its spring/summer Pinterest boards on iPads.

Westfield’s Future Fashion event

Westfield showcased the latest spring/summer fashion trends via a series of activities in March and April. Partnering with Inition, the company delivered a virtual reality (VR) experience that enabled participants to ‘fly’ through the world of fashion.

The fashion showcase also featured a pop-up installation by American Eagle Outfitters, which was complete with an interactive video wall that highlighted shopper-generated social media posts. The experience visited the shopping centre brand’s London and Stratford City locations. 

H&M’s Fashion Recycling Week 

To mark the launch of its first-ever nationwide Fashion Recycling Week in September, fashion retailer H&M planted a giant garment recycling box within London’s Covent Garden. 

Members of the public were invited to donate their unwanted items of clothing by placing them in the box. Smaller versions of the box were also placed within all H&M stores. Those who donated were rewarded with H&M vouchers. 

More: Victoria's Secret unveils location for 2015 fashion show

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