Five's Lighting says refresh continues

Five is to continue its branding overhaul with a refresh for its core TV channel.

Five chief executive Jane Lighting
Five chief executive Jane Lighting
In an interview for Media Week TV, Five chief executive Jane Lighting said that, following the rebranding of Five Life to Fiver, the RTL Group-owned broadcaster is turning its attention to core channel Five, which is set to receive a "brighter, lighter look".

Lighting said: "Later this year you will see a new look to Five. Again [as with the Fiver rebrand], to reflect the change in programme strategy as we evolve it during the course of the year."

Five's female-focused digital spin-off, Five Life, was relaunched this week with a new name, Fiver, as part of a refresh of the broadcaster's digital TV brands.

The channel launched on Freeview 18 months ago at the same time as Five US.

A new on-screen look, developed by brand consultancy Dave, will be backed by a marketing campaign planned by ad agency Vizeum.

Lighting also confirmed that Five is holding discussions with Kangaroo, the planned on-demand service from BBC Worldwide, Channel 4 and ITV. She added, however, that Five is also in talks with other potential on-demand partners.

The interview with Lighting is live on mediaweek.tv from today.
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