Five's new schedule favours reality TV

Five is once again looking to reality television to provide it with that elusive breakout hit, as it unveils an autumn schedule centred on a new programme from the maker of Big Brother.

Endemol UK will produce The Farm, a new three-week reality show in which celebrities including Paul Daniels, Debbie McGee and Sophie Anderton will turn their back on city life in favour of life on a working farm.

Other event programming to feature this autumn includes Cosmetic Surgery Live and Boxing Academy. The channel's factual output will include The World's Strongest Boy, John Lydon Shark Attack and Celebrity Swap.

Drama is represented by Murder Prevention while the factual strand The Truth About will present warts-and-all portraits of Richard and Judy, Kate Moss and Gordon Ramsay.

Meanwhile, TBWA\London has created a multimedia campaign to promote the return of five's House Doctor programme, which will show the terror of naff household ornaments that know they are about to be thrown out.

Print ads feature a porcelain dog ornament that appears to have urinated in fright on a table and a southern belle toilet-roll cover holding her arms up in fear.

The TV ad features tacky household objects looking petrified as a rubbish skip is backed on to a drive. The stern-faced presenter then steps out of the truck and marches towards the house. On the side of the skip is the copy: "She's back. With a vengeance."

The ambient work includes skips featuring the campaign's endline placed in the major cities. Rolls of bin bags with the programme details will also be put through people's doors. There will also be supporting radio slots.

The ads were written by Roderick Fenske and art directed by Michael Barker.

Media planning and buying is by Vizeum.

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