Scorch London, the creative agency behind the #TwingoFlamingo campaign, created and produced the films. The main one follows a young women bursting into song in a Renault dealership.
The film features a full chorus line, rugby players and a pink flamingo. It is targeted at a young, female audience aged 18-35. Scorch’s film was directed by Steve Jay and the copywriter was Jon Mycroft.
The Omnicom-owned agency Manning Gottlieb OMD was behind the campaign’s strategy.
Antoine Héry, the digital marketing manager at Renault UK, said: "We wanted to create fun and engaging content that appeals to our target audience.
"By creating the #TwingoFlamingo with Scorch London and Manning Gottlieb OMD we have not only identified our target audience but directly engaged with them across their preferred digital channels.
"This was crucial in highlighting the playful nature of the all-new Twingo which is a key element of our brand identity".
Teaser previews will run across Facebook and Twitter, with the main film running across multiple digital platforms. A mobile game and online agony aunt-style advice columns – in partnership with Microsoft – are other tools being used to promote the campaign.
Steve Jay, the managing partner of Scorch London, said: "It’s rare that a brand has the courage to greenlight such a bold idea, and full credit to Renault for not only embracing the entire campaign, but encouraging us to take it further at every opportunity.
"We had so much fun creating this for Renault and we hope that audiences have as much fun watching it as we did making it."