Winston Fletcher has quit as Bozell’s UK chairman to take a newly
created ambassadorial role within its True North parent.
As FCB Europe’s communications director, he will be responsible for
improving the information flow between the 55 agency offices across the
The agencies were brought together by last year’s merger of FCB and
Bozell under the True North umbrella.
At the same time, FCB chiefs want to capitalise on Fletcher’s reputation
as a writer, broadcaster and commentator on industry affairs in order to
boost the network’s image with potential clients and opinion
Fletcher has been charged with implementing the plans of Brendan Ryan,
FCB’s global chief executive, to energise training programmes for FCB
managers throughout Europe. He will also work alongside Harry Reid,
FCB’s international president, on new business.