Fletcher promoted in bid to integrate Tempus agencies

CIA is promoting David Fletcher, its head of planning, as part of a

move to work more closely with sister Tempus agencies.

Fletcher is taking the role of vice-chairman and will be charged with

increased responsibility at CIA and with building closer working

relationships with Added Value Group, Tempus' brand consultancy.

Fletcher, who also heads CIA's research division, MediaLab, took on a

wider role last July when he was tasked with day-to-day control of the

agency alongside the managing directors, Tim Neligan and Andy


This followed the arrival of David Wheldon as chief executive at CIA and

the managing director, Alan Brydon's departure.

CIA is attempting to build its business partly by working with the

Tempus agencies Added Value, Brown ID, Outrider and Good Technology. The

group initiative is called Tempus Partners.

Fletcher is a CIA veteran who joined in 1986. He was promoted to run

MediaLab in 1998 following the departure of Anthony Jones.

Before concentrating on his planning role, Fletcher was CIA's head of

radio and also ran key accounts such as DHL, Shell and SpecSavers.

Fletcher will work alongside Richard Burdett, who remains vice-chairman,

in CIA's management structure. He oversees new business and client


CIA UK employs 120 staff and key accounts include Visa, Nationwide and

Cussons. It recently won business from InStyle magazine and Richemont,

but its Shell and Daily Express accounts are currently under review.