Flextech awards Wheble top post

Flextech Television, the cable and satellite TV giant, has finally resolved the new structure of its sales and marketing functions as it prepares to ratify its multi-channel joint venture with the BBC.

Flextech Television, the cable and satellite TV giant, has finally

resolved the new structure of its sales and marketing functions as it

prepares to ratify its multi-channel joint venture with the BBC.



Richard Burdett, currently the vice-president of sales and marketing at

Flextech, is to relinquish his sales brief to take on a broader

corporate marketing task. As vice-president of marketing, his brief will

extend to UK Gold and Living - the existing joint-venture channels in

which both the BBC and Flextech have an interest - and the new

BBC-Flextech cable and satellite channels.



At the same time, Tony Wheble, currently the sales controller of

Flextech, has landed the top job in an expanded sales operation.



Wheble was in direct competition for the top position with Paul Taylor,

the sales director of UK Gold and Living. As the Flextech man, Wheble

will take on the mantle of vice-president of sales with a portfolio

that, like Burdett’s, will also include UK Gold and Living and the new

cable and satellite channels.



Taylor is still understood to be in talks about a role within the new

sales line-up, but was unavailable for comment. His team will join an

expanded Flextech sales operation.



The changes lay to rest speculation about the future of the UK Gold and

Living sales teams, which has been raging since Flextech first signalled

its interest in acquiring Cox Communications’ and Pearson’s stakes in

the channels.



As well as selling advertising on the existing Flextech channels - which

include Bravo, Discovery, Challenge TV and TCC - the new operation will

also sell up to eight new BBC-Flextech channels, including a style

channel, a natural history channel, BBC Catch-Up TV, a music channel and

a sports channel.



The deal with the BBC is expected to be formally sealed this week and

Flextech’s takeover of UK Gold and Living will form a part of the

deal.



The new channels are set to launch this summer.



It is still unclear how the new BBC Flextech channels will fit in with

the existing channel line-up, particularly UK Gold since Showcase - one

of the planned stations - will also be a BBC golden oldies channel.



Topics