Flextech launches ticket site on Open.

Flextech Television has become the second company to sell tickets on interactive TV service Open, following the launch of its SceneOne ticketing service last Friday.

SceneOne will sell tickets for rock and pop events and exhibitions such as the Ideal Home Show from launch, before extending its offering to books and CDs in six to eight weeks, said Flextech Interactive director of commerce Mark Bradford. Ticketing agency Way Ahead, in which Flextech holds a major stake, will handle distribution.

The launch of the SceneOne shop is to be followed by a SceneOne interactive channel, which will host 15-minute enhanced entertainment review programmes giving viewers the option to find out more about the films and music on offer, and to transfer to the shop to buy tickets, videos and CDs. "The ideal situation is to turn visitors into subscribers, subscribers into transactors and transactors into repeat transactors," said Bradford. A PIN number gives the option of parental control.

Flextech Interactive will use the company's TV channels - including Living, Bravo, Trouble and Challenge TV - to promote the shop. Flextech's agreement with Open gives it the option to launch four more shops, including UKTV, which will sell TV memorabilia.

Flextech's SceneOne joins First Call, which already sells tickets through Open. "We encourage competition and are trying to create a high-street atmosphere," said an Open spokeswoman.

Flextech Television has become the second company to sell tickets on interactive TV service Open, following the launch of its SceneOne ticketing service last Friday.

SceneOne will sell tickets for rock and pop events and exhibitions such as the Ideal Home Show from launch, before extending its offering to books and CDs in six to eight weeks, said Flextech Interactive director of commerce Mark Bradford. Ticketing agency Way Ahead, in which Flextech holds a major stake, will handle distribution.

The launch of the SceneOne shop is to be followed by a SceneOne interactive channel, which will host 15-minute enhanced entertainment review programmes giving viewers the option to find out more about the films and music on offer, and to transfer to the shop to buy tickets, videos and CDs. "The ideal situation is to turn visitors into subscribers, subscribers into transactors and transactors into repeat transactors," said Bradford. A PIN number gives the option of parental control.

Flextech Interactive will use the company's TV channels - including Living, Bravo, Trouble and Challenge TV - to promote the shop. Flextech's agreement with Open gives it the option to launch four more shops, including UKTV, which will sell TV memorabilia.

Flextech's SceneOne joins First Call, which already sells tickets through Open. "We encourage competition and are trying to create a high-street atmosphere," said an Open spokeswoman.