Flextech set to roll out 24-hour home shopping channel

Flextech is launching a 24-hour home shopping channel called Screenshop.

Flextech is launching a 24-hour home shopping channel called

Screenshop.



The channel will consist purely of infomercials, spots and promotions in

stranded segments. There will be no editorial content.



Screenshop has already been running for six hours a day on Sky Digital’s

Living channel. This service will continue until Living becomes a

24-hour station.



Sian Ellis-Thomas, general manager at Screenshop, described the audience

profile of Living viewers and home shoppers as ’virtually

indistinguishable’.



Screenshop has bought the licences to the infomercials, which are

usually 15 minutes long, and will receive the proceeds from any units

sold.



Flextech will also be offering a limited amount of time - roughly two

hours per day - to sell to agencies.



James Wildman, sales director at Flextech, will be responsible for ad

sales.



Merrick Page, media director of direct response specialist ARM Media,

said: ’Anything that develops home shopping is a good thing.’



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