Flextech is launching a 24-hour home shopping channel called
The channel will consist purely of infomercials, spots and promotions in
stranded segments. There will be no editorial content.
Screenshop has already been running for six hours a day on Sky Digital’s
Living channel. This service will continue until Living becomes a
Sian Ellis-Thomas, general manager at Screenshop, described the audience
profile of Living viewers and home shoppers as ’virtually
Screenshop has bought the licences to the infomercials, which are
usually 15 minutes long, and will receive the proceeds from any units
Flextech will also be offering a limited amount of time - roughly two
hours per day - to sell to agencies.
James Wildman, sales director at Flextech, will be responsible for ad
Merrick Page, media director of direct response specialist ARM Media,
said: ’Anything that develops home shopping is a good thing.’