The campaign, created by Bartle Bogle Hegarty, opens in the 1970s and follows a boy through to the present day who eats Flora as part of his diet. The soundtrack is Mud's Tiger Feet.
It forms part of Flora's ‘What's your heart age?' global strategy, which aims to get 100m people worldwide to take the Flora heart age test by 2020. The ad introduces Flora's online heart health test available at www.floraheartage.com.
The campaign comprises TV, cinema, online and press activity.