Flora is supporting its sponsorship of the London Marathon with a
national television campaign through Ammirati Puris Lintas. Five
executions will follow the progress of two marathon entrants as they
train for the 26.2-mile race dressed in a pantomime horse costume. The
campaign will run until the Marathon on April 26 and will include bus
sides, using the lines ’Race you to the next stop’ and ’Don’t just run
for the bus’.