Flu Plus film brings symptoms to life

SmithKline Beecham is capitalising on the season of flu, coughs and colds with a pounds 4 million national TV campaign to support its Beechams Flu Plus brand.

SmithKline Beecham is capitalising on the season of flu, coughs and

colds with a pounds 4 million national TV campaign to support its

Beechams Flu Plus brand.



Grey produced the advertising, which uses state-of-the-art technology,

at Pinewood Studios. It represents cold and flu symptoms with powerful

imagery.



The commercial, which breaks this week, aims to give the product a

contemporary feel and to present it as an aid to relieve the aches and

pains flu sufferers endure.



The film opens with a woman explaining that Beechams Flu Plus can help

whatever the symptoms.



The message is underscored with images projected on to various parts of

her body. Ice crystals, then flames form on her face, symbolising

shivers and fever. A heavy hydraulic piston pounds on her back, sending

sparks flying, symbolising aches and pains.



After a rock appears to explode on the woman’s temple, dark clouds clear

to reveal a sunrise and the endline: ’Beechams Flu Plus - made with you

in mind.’



Tim Mellors, the executive creative director of Grey, said: ’This ad

almost makes flu fashionable. Through startling visual impact, it brings

home the point that no two flu sufferers feel the same.’



The commercial was written by Kevin Morris, art directed by Kevin Ferry

and directed by Alex Turner for Godman. Media is being bought by

MediaCom TMB.



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