How FMCG giants defied Covid downturn to up marketing spend in 2020

Unilever, Kraft Heinz, Mondelez, RB, P&G and Diageo all boosted investment.

by Maria Iu
FMCG brands (clockwise from top left): Heinz (Kraft Heinz), Cadbury (Mondelez) and Knorr (Unilever)
FMCG brands (clockwise from top left): Heinz (Kraft Heinz), Cadbury (Mondelez) and Knorr (Unilever)

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