FMCG giants won't survive without data, says outgoing Mondelez media boss

The FMCG establishment can't survive until it solves its data problem, according to Mondelez's outgoing chief media and ecommerce officer, Bonin Bough.

by Shona Ghosh
Bonin Bough: the former Mondelez media boss is moving into start-ups and small business
Bonin Bough: the former Mondelez media boss is moving into start-ups and small business

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