Focus DIY calls £10m advertising review

LONDON - Focus DIY, the DIY retailer, has called a pitch for its £10 million advertising account.

Focus... pitch
Focus... pitch
The review, which is being handled by Agency Plaza, will begin next month. The retailer will initially see at least 15 agencies before whittling down to a shorter list of eight.  

Focus (DIY) does not currently have a retained creative agency but uses Target Direct Marketing to produce both above- and below-the line communications. Its media duties are handled by Mediaedge:cia Manchester.

For the full story, see this week's Campaign.