Fold7 picks up brief to build challenger brand, a start-up price comparison site, has appointed Fold7 to work on its brand, creative and content strategy after a competitive pitch process.

Fold7 picks up brief to build challenger brand was founded in 2008 by entrepreneur Chris Morling, who is looking to position the brand as a trusted alternative in the sector.

The market is dominated by,, and GoCompare, all of which have major ad campaigns. has not had a retained agency before.

Morling said: "Our decision to work with Fold7 comes at a pivotal moment in our company’s growth and we’re all incredibly excited about what the future holds.

"We have already helped millions of people save money by getting a deal that’s right for them and I’ve no doubt the truly novel work Fold7 have planned will help us help many more."