It was national news when Theo Walcott announced in February that he was ditching Nike as his sponsor to sign with Adidas. After featuring in the "there will be haters" campaign, he is now promoting Adidas and Foot Locker Europe in an online spot. The film, by BBDO Paris, is shot from the perspective of Walcott’s feet as he goes about his day in Pure Boost Chill trainers and, mercifully, requires little acting from the footballer. It was created by Emile Martin, Charles Dessaux and Matthieu Elkaim, and directed by Nan through Soixante-Quinze.
Executive creative director
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