Foot Locker has launched a spot featuring an installation that lets people mix music with their feet. The ad, which was was created by Abbott Mead Vickers BBDO, shows Foot Locker employees, or "Stripers", using the "sneaker mixing deck" in one of the company's stores. Marshmallow Laser Feast created the mixing deck installation for the ad, which will run across European TV channels for a month and appear online. The ad was written by Mike Sutherland and art directed by Ant Nelson. It was directed by Marshmallow Laser Feast through Pretty Bird.
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