The Football Association "England World Cup squad announcement" by Wieden & Kennedy

The Football Association enlisted young fans from across the country to announce England's squad for the Fifa World Cup in Russia this summer.

The football-mad youth reveal which 23 players have been chosen by Gareth Southgate in a film shot on location in Wembley plus towns and cities throughout England. The young fans and players from grassroots teams such as Moorside Rangers in Manchester also pay homage to their own local idols. The ad was created by Tom Hall at Wieden & Kennedy London and directed by Dan Emmerson through Somesuch. 


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