Ahead of Mental Health Awareness Week, the charity Football Beyond Borders is launching an initiative that pairs young people with professional footballers and mental health practitioners over a game of Fifa.
It aims to help teens who may struggle to express what they’re going through during the pandemic, and draws on distraction theory, which shows that when partially distracted they are able to have more sincere and meaningful conversations. The campaign launches with a film starring footballer Cyrus Christie playing two young people, Freddie and Bland, at Fifa. During the games they open up about football, mental health and the lockdown. Christie himself has previously spoken candidly about his own issues with mental health. The work was created by Dark Horses and directed by Tom Day through Insider by Outsider.