The Football League has appointed Newcastle United’s director of
branded products and deputy marketing director, Brian Phillpotts, as its
Phillpotts, who will report to chief executive Richard Scudamore, will
have responsibility for maintaining the recently signed sponsorship deal
The pounds 23m deal replaced Coca-Cola when it announced its withdrawal
from the sponsorship in April.
The three-year deal with existing sponsors of the Football League
Championship is also up for renewal. Currently sponsored by Nationwide,
one of Phillpotts’ first tasks will be to re-negotiate the deal,
although the Football League declined to comment on how much the price
would increase. It was originally signed for pounds 5.25m.
Phillpotts will also have to recruit a new marketing team. Earlier this
year the Football League’s commercial executive, Graham Walker, was
poached by the Welsh Rugby Union to head marketing at Cardiff’s new
pounds 114m Millennium Stadium, due to open next year. He was followed
by his colleague Steve Sutherland, also commercial executive, who left
to head up first division club Swindon Town as head of PR. This left the
League without a marketing department.