Football League lands Phillpotts

The Football League has appointed Newcastle United’s director of branded products and deputy marketing director, Brian Phillpotts, as its marketing director.

The Football League has appointed Newcastle United’s director of

branded products and deputy marketing director, Brian Phillpotts, as its

marketing director.



Phillpotts, who will report to chief executive Richard Scudamore, will

have responsibility for maintaining the recently signed sponsorship deal

with Worthington.



The pounds 23m deal replaced Coca-Cola when it announced its withdrawal

from the sponsorship in April.



The three-year deal with existing sponsors of the Football League

Championship is also up for renewal. Currently sponsored by Nationwide,

one of Phillpotts’ first tasks will be to re-negotiate the deal,

although the Football League declined to comment on how much the price

would increase. It was originally signed for pounds 5.25m.



Phillpotts will also have to recruit a new marketing team. Earlier this

year the Football League’s commercial executive, Graham Walker, was

poached by the Welsh Rugby Union to head marketing at Cardiff’s new

pounds 114m Millennium Stadium, due to open next year. He was followed

by his colleague Steve Sutherland, also commercial executive, who left

to head up first division club Swindon Town as head of PR. This left the

League without a marketing department.